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The Barbadian beauty has teamed up for her latest business adventure with beer giant Budweiser alongside Jay-Z for their international Made For Music campaign which will give fans exclusive experiences and giveaways. The brand’s global advertising director Ricardo Marques has said in a statement “Budweiser Made for Music is a tribute to those who continue to put their energy and passion everyday in the pursuit of their dreams, Jay-Z and Rihanna represent these values and are therefore an incredible source of inspiration to us all.”
Here is a behind the scenes look into Rihanna’s campaign whilst on set of a photoshoot for her River Island collection… In the clip she also share what some of her creative inspirations where and more.
“As an artist, I draw inspiration from everywhere, from everything around me, different cultures, different textures, different visuals, looking at different buildings, different cities, graffiti on the wall. No matter what it is, there’s inspiration in everything. You can create with anything you see, you can use that to inspire something you want to make. It’s really exciting.”
In other related Rihanna news, she has been enjoying the sunshine with her pals in Monaco, check out some of the fun clips below.